Sun Burns by Cali-Ber Tha Grime
The project is 2 Pack Single. The project screams a firey response to the struggles Cali-Ber faces while he was in university. This includes the social, personal, economical and other issues he faced during his transition from university out. It's a story of how Cali-Ber doesn't owe "bad belle" people favors and he has to keep his head and energy high.
Creative & Art Direction:
Front Cover: The firey car is a representation of the struggle / hustle of a young independent artist in the world. Cali-ber wears his signature bandana as well.
Yellow, and orange were picked to represent the summer energy and represent rage or activity.
We can also see easter eggs teasing Cali-Ber's Evolution EP (Dragons, 24m [2024]).
In the rear mirror, you can see the trouble and problems he's leaving behind as well.
The front cover is also a representation of the events that happened the day "Keep The Energy", which is the lead single, was recorded.
Alt Cover: You can see a heat map of Cali-Ber representing the heat / energy.
Creative Direction: Ochuko Mukorho & Chidiebube Okey-Onuwka
Art Direction: Ochuko Mukorho & Chidiebube Okey-Onuwka
Art and graphics: Ochuko Mukorho
Motion Graphic: Moyo Ajala
Video Production: Cali-Ber Tha Grime (Chidiebube Okey-Onuwka)
Video editing: Cali-Ber Tha Grime & Ochuko Mukorho
